Service Marketing
1. Service Marketing : A service is an act or performs acne offered by one party to another. Although the process may be ties to a physical product. The (performance is transitory, often intangible in nature and does not normally result in ownership of any up the factors of production.
2. Customer Service : Customer service is the service provided in support of a company’s core product.
3. Goods Vs service : Tangible x Intangible
Standardized x Heterogeneous
Production x Simultaneous
Separate x Production
From x and consumption
Non-perishable x perishable
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